Comprehensive Marketing of Your Home
Successful marketing requires me to present your property in its best possible light to the greatest number of prospective buyers, so as to create that sense of urgency and opportunity in the marketplace that achieves the highest sales price in the shortest time.

I will achieve your goals by:
  • Assessing market conditions, strategizing the buyer profile most likely to pay the most money, and position the home in the marketplace accordingly
  • Price it right the first time because doing so generates the best offers
  • Prepare the property to show at its absolute best – because this can easily and significantly add to the sales price. Whoever sees your home must see it in its best possible light
  • Photograph the property with a professional real estate photographer – because photographs will be the first thing most buyers see of your home and these photographs must grab buyers’ attention and make them want to see your home immediately
  • Thoroughly market to other brokers – because brokers represent the vast majority of qualified buyers – alert them to your home coming on market, seize their attention and deliver them (and their clients) to showings
  • Advertise online virtually everywhere: postings to literally hundreds of local, national and international websites, with premium placement on most major real estate sites – because 80% of buyers now begin their new home search online
  • Create a dedicated property-showcase website or webpage with a wide selection of professional photos, property description, map, neighborhood information, and, as appropriate, floor plans and even interactive features. This site will be featured on all marketing materials and signage
  • Market your property with beautifully designed materials; direct mail and email campaigns to neighbors, friends, Paragon clients and agents throughout the area; and print media advertisements and PR campaign as appropriate to the property
  • Orchestrate the schedule of broker tours, open houses and private showings to allow and encourage every single prospective buyer to see the property quickly and easily